Pearson Developers Network

A new brand demands a new web presence. And that’s exactly what the Pearson Developers Network requested when their brand priorities began to shift. The online experience for Pearson developers was redesigned from the ground up based on specific brand guidelines and requirements. New colors, fonts and overall stylistic choices had to coincide with decisions previously made in the rebranding process. Relying heavily on key pieces of content, it was paramount that the most important information was at the forefront; featuring embedded videos and images along with just enough meta information to communicate the purpose of each post while maintaining balance. Further, custom animated icons were incorporated to bring it all to life.