2018 PeeWee Championships

Donating my time to developing a new brand and logo for a PeeWee hockey league was a no-brainer. Working closely with organizers of the event, we were able to create an iconic brand mark incorporating elements from both Nova Scotia as a province and the sport itself. In addition to the logo, I also helped develop a set of basic style standards to permeate through additional collateral.

2018
Branding and Logo Design
PeeWee AAA Championships logo designed by Justin Bellefontaine.
Custom Style Guide
A brief custom style guide was created to help direct the overall brand presence for programs, signage and additional advertising.
PeeWee AAA Championships colour and style guide.
PeeWee AAA Championships typography guide.
Featured on Bell
The PeeWee AAA logo was featured in an advertising card on Bell Fibe.
The PeeWee AAA Championships logo was featured on Bell Aliant's advertising networks.
Other Collateral
In addition to the logo, other materials were produced such as this full competition schedule, printed programs, VIP badges and sweatshirts.
PeeWee AAA Championships schedule design.
PeeWee AAA Championships collateral design including VIP badges, sweatshirts and programs.

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